Football Sports Betting – A Favorite Of Millions Around The World

Betting on the sport of football is a favorite of millions around the world. These days, there are many avenues available for people who want to bet on live sports, with expectations of winning big. Though the market offers plenty of means to get good tips, one surely must show shrewdness while using them for making money. The Internet also provides some useful information that makes this job simpler and financially gainful in the long run.

Many people have made fortunes through online betting. Of the many sports available for the purpose, football remains the most favorite of people betting online. Of course, you can bet on other games of your choice, like badminton, baseball, basketball, cricket, rugby and tennis also. To gain experience, and thus enhance your chances of winning, you need to grasp and apply available betting tips.

Because of tough competition, they offer free bets to new and regular players, to have a good patronage.

It is interesting that most of these sports betting people work from Gibraltar or the UK, the reason being the low-tax liability there, enabling them to offer first-class service to clients. Players are able to choose from a range of games and place their bets. Of late, it has been possible to offer live bets on sports like tennis and football. Some of the best horse-racing bookmakers are known to offer ‘Best Odds Guaranteed’ for that sport.

Some of the huge websites use in-house facilities, including software, to end their dependence on an outside provider. This facilitates carrying out changes needed when necessary, in their attempt to offer better products and services to their customers. This has empowered many to look for new avenues like in-running betting for generating extra revenue. The present-day websites are user-friendly and allow the visitor to offer bets very quickly. In case of any difficulty, which is quite rare, the user can conveniently make use of the competent customer support that is always available through trained and courteous staff, capable of resolving issues in real-time. The customers never had it so good!

“In-play betting,” has enabled bookmakers to satisfy their clients by providing an array of games, for betting at their convenience during the day. Whether you prefer Premier League or fancy betting on Tennis, you are sure it will be there. The best thing is that, while using free bets for your betting, you can also watch the event without paying a dime. At the same time, you feel the heat and pulse of the moment. You can find regular broadcasts for football and horse-racing, though, you may also discover basketball and tennis in that list.

Of late, online betting sites have shown great improvement in the services offered by them. Now, they offer a range of sports betting through websites that are secure, using the latest technology. The fierce competition prompts them to make lucrative offers to keep their existing customers and to attract new ones. It is almost a norm to offer free bets and regular promotions. That is how you find the usual bookmakers offering ‘best odds guaranteed’ for horse-racing. Technology has facilitated highly secured and entertaining online betting. Since competition keeps the bookmakers on their toes all the while, customers are enjoying the benefits.

Getting an Edge in Sports Betting: Contrarian Sports Investing

Many people enjoy sports, and sports fans often enjoy placing wagers on the outcomes of sporting events. Most casual sports bettors lose money over time, creating a bad name for the sports betting industry. But what if we could “even the playing field?”

If we transform sports betting into a more business-like and professional endeavor, there is a higher likelihood that we can make the case for sports betting as an investment.

The Sports Marketplace as an Asset Class

How can we make the jump from gambling to investing? Working with a team of analysts, economists, and Wall Street professionals – we often toss the phrase “sports investing” around. But what makes something an “asset class?”

An asset class is often described as an investment with a marketplace – that has an inherent return. The sports betting world clearly has a marketplace – but what about a source of returns?

For instance, investors earn interest on bonds in exchange for lending money. Stockholders earn long-term returns by owning a portion of a company. Some economists say that “sports investors” have a built-in inherent return in the form of “risk transfer.” That is, sports investors can earn returns by helping provide liquidity and transferring risk amongst other sports marketplace participants (such as the betting public and sportsbooks).

Sports Investing Indicators

We can take this investing analogy a step further by studying the sports betting “marketplace.” Just like more traditional assets such as stocks and bonds are based on price, dividend yield, and interest rates – the sports marketplace “price” is based on point spreads or money line odds. These lines and odds change over time, just like stock prices rise and fall.

To further our goal of making sports gambling a more business-like endeavor, and to study the sports marketplace further, we collect several additional indicators. In particular, we collect public “betting percentages” to study “money flows” and sports marketplace activity. In addition, just as the financial headlines shout, “Stocks rally on heavy volume,” we also track the volume of betting activity in the sports gambling market.

Sports Marketplace Participants

Earlier, we discussed “risk transfer” and the sports marketplace participants. In the sports betting world, the sportsbooks serve a similar purpose as the investing world’s brokers and market-makers. They also sometimes act in manner similar to institutional investors.

In the investing world, the general public is known as the “small investor.” Similarly, the general public often makes small bets in the sports marketplace. The small bettor often bets with their heart, roots for their favorite teams, and has certain tendencies that can be exploited by other market participants.

“Sports investors” are participants who take on a similar role as a market-maker or institutional investor. Sports investors use a business-like approach to profit from sports betting. In effect, they take on a risk transfer role and are able to capture the inherent returns of the sports betting industry.

Contrarian Methods

How can we capture the inherent returns of the sports market? One method is to use a contrarian approach and bet against the public to capture value. This is one reason why we collect and study “betting percentages” from several major online sports books. Studying this data allows us to feel the pulse of the market action – and carve out the performance of the “general public.”

This, combined with point spread movement, and the “volume” of betting activity can give us an idea of what various participants are doing. Our research shows that the public, or “small bettors” – typically underperform in the sports betting industry. This, in turn, allows us to systematically capture value by using sports investing methods. Our goal is to apply a systematic and academic approach to the sports betting industry.